WP Academy started in 2008 as the brainchild of Marc Beneteau. Marc realized the need for tightly-produced courses in web design and web marketing for self-employed professionals on a budget. He went on to build an online education platform with over 40,000 students, which he later expanded into an outsourced services business and a managed WordPress hosting business.
In early 2019 Marc sold the hosting business and semi-retired, but he continues to make his expertise and his outsourcing network available to self-employed professionals and businesses who have a hard time finding reliable and affordable webmasters, are confused by the technology, or are fed up with paying thousands of dollars per year for shopping cart or marketing automation services they don’t use (we call this “over-kill”). You can absolutely rely on Marc to save you time and money in finding the resources and the technology you need to optimize your web business.
Skills and Resources we bring to the table
We care for the problems that small businesses experience in creating an affordable and functional web marketing system. We are experts in WordPress web design, e-commerce systems, mailing list, marketing automation and CRM systems. We have a bias towards open-source solutions as they are cheaper and sometimes more functional, and we are continuously researching the best solutions in a rapidly-changing technology landscape (see some of our Research Articles). In addition, Marc has fulfilled various roles in the past including CTO-for-hire, systems analysis and design, database programming, technical writing, sales copywriting, instructional design and instructional video production, and business development consultant.