WordPress Training

Why WP Academy?

WP EncyclopediaWP Academy programs are complete A-Z, beginner to advanced courses on the technology of web marketing, using the world’s favorite small-business website development platform, WordPress. Our courses are for small business owners, self-employed professionals, social media marketers, virtual assistants, traditional (HTML-based) webmasters… anyone who wants to learn how to create professional WordPress websites that sell.

Quite simply, we have been teaching these courses for 3 years to hundreds of satisfied customers, and nobody does this better than we do.  We offer a complete package of  Training + Support + Software that is expressly designed to get you everything you need to professionally design WordPress websites for yourself or your clients. Save yourself a ton of time and money by not having to outsource your website development; and/or make high-value websites for your clients with speed and ease, and sell these custom websites for whatever the market will bear.

All of our programs include access to the WP Encyclopedia™ 2014, currently the largest single reference source for WordPress web design and web-marketing technology on the web — and also the only one with a comprehensive, searchable index of WordPress and web marketing topics.

WP Encyclopedia™ or WP Live™ ?

View your options in this 4 min video

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Here is what you will learn

The course is for everyone who wants to learn web technologies for the purpose of developing business on the internet.  In addition to the fundamentals, you will get a very thorough overview of WordPress functionality, useful tools and plugins, and in-depth reviews of many popular themes and theme frameworks, both free and commercial.  We also have full session on search-engine optimization, mailing lists and shopping carts, WordPress ecommerce and membership systems, and video production and distribution.

Week 1: Fundamentals 1

We hit the ground running with a detailed overview of what WordPress is all about, as well as:

  • WordPress as a Content Management System (CMS): What and Why
  • Domains & Hosting
  • WordPress user-interface & basic layouts
  • Configuring static site, “mixed” sites, & permalinks
  • WordPress Data Elements: Posts, Pages and Links
  • Using the Visual Editor
  • Sidebar Widgets
  • Installing plugins

Week 2: Fundamentals 2

We go one more step here with advanced content creation, including:

  • WordPress menus and navigation bars
  • Links
  • Using the media library, posting images
  • Advanced Visual Editor (TinyMCE), entering tables, and heading levels
  • The all-important Text Widget: posting forms and images to your sidebar
  • Windows Live Writer (advanced content creation tool)
  • File Transfer Protocol (FTP): downloadable pdf’s etc

Week 3: Theme selection

Styling a site correctly is the difference between an amateur-looking website and one that looks professional. Choosing the right theme is half the work, and in this session we bring it down to earth for you by demonstrating some popular theme frameworks.

  • Introduction to Themes & Theme frameworks
  • Image management / Banner design with Paint.net
  • Styling a Weaver site
  • Styling a StudioPress theme
  • Styling a WooTheme

Week 4: Plugin selection

  • Choosing the best plugins for your site is challenging.  In this session we cover the the top (and essential) WordPress plugins by category:  Navigation, Social media sharing, Backup & Security, Portfolios, audio and video embedding, and more

Week 5: Social Media, HTML/CSS, WordPress Security

  • HTML and CSS introduction: the 5-6 HTML and CSS commands that do 90% of the work
  • Backup and Security
  • Commenting & moderation
  • Creating a Facebook Fan Page using iFrames
  • WordPress Security (very important topic)
  • Other advanced topics will also be covered in this week’s session.

Week 6: Lead generation, Membership & E-commerce

  • Newsletter/autoresponder systems
  • RSS-to-email systems
  • Payment systems & shopping carts
  • Membership systems

Week 7: WordPress SEO

  • Traffic sources
  • Meta tag optimization
  • Keyword analysis (using free Market Samurai)
  • Google analytics

Module 8 : Online video

  • Equipment choices
  • Shooting & lighting
  • Editing
  • Video delivery technologies

Our Programs Side-by-Side

WP Essentials (Free!) is for newbies who want to make their first site fast;  WP Encyclopedia™ is for the do-it-yourself kind of person who wants a comprehensive training and reference source; while WP LIVE™ gives you one-on-one assistance from our experts, on your own schedule, along with a complete toolkit including themes and stock photos.

Almost everyone needs a little hand-holding in the early stages of learning web technologies — save yourself hours of frustration and missed opportunity by getting the help you need from the get-go.

Product / Service =>> WP
WordPress Essentials for Business

  • Quick-start tutorial (90 min) for creating a professional business website
  • Covers almost all the WordPress user interface along with important concepts (themes, plugins, images etc)
  • We learn by doing as we build out a website for a real client
WordPress Business Encyclopedia 2014

  • 8 short courses covering every aspect of creating, promoting and monetizing a WordPress website
  • Searchable database of 240 topics in WordPress web design, theme selection and customization, plugin selection and more
  • Reference section covering technical topics such as moving WordPress, Google services, designing graphic headers, and more
  • Bonus: 18 recordings from our popular “WordPress Virtual Summits”
Live lectures & One-on-one Assistance

  • 8 Live lectures x 2 hrs including Q&A
  • 3 Month program runs twice a year — register early and gain additional months of support
  • 4+ hrs/wk of drop-in coaching groups (unlimited attendance)

  • Coaching groups are offered through GotoMeeting technology and happen morning, afternoon and evening time in EST time zone — so whatever your schedule and time zone you should be able to find a group that works for you.

Theme Club ($1350 aggregate value)

  • Unlimited downloads from 5 extremely popular commercial theme families
Stock Photo Club

  • 6 Stock photos a month from 12 million+ photos on PhotoXpress.com
COST FREE $147 $47
Other payment options


See what our customers have to say…

“When I began Marc’s class (WordPress Academy 101), I had the rough beginnings of a website. It looked homemade and crude. It took me lots of time and effort to get that far. In the class, I was able to understand the entire process of creating a website that works and looks great as well. In addition, the resources available to students and the assistance provided go above and beyond expectations. Marc is not only a good teacher but very encouraging as well! If you want help with the process of building a website you can maintain and customize, this class teaches it all!” — Cindi Russell (www.BeyondtheCinderellaStory.com)

“As soon as I have time, I will leave you a raving review! I thoroughly enjoyed your class!” — Sean Makulowich (www.dfi-records.com)

“I loved the classes. Although they were very challenging and technical, they were also user friendly for those of us that are new to web design. Because of Marcs instruction and support, I am confident that I can create websites to meet any need. And when I get stuck, there are always the recordings to fall back on. Thank you Marc for sharing your knowledge and expertise” — Cindy Z. (www.beholdasite.com)

“I thought that the class was excellent – it covered a wide variety of topics and Marc is extremely knowledgeable about WordPress. Plus, he genuinely cares about his students and goes above and beyond to assist them. I would highly recommend the class.” — Joan M. Silverio (www.YourInternetMarketingStrategist.com)

“I wanted to thank you for your webinar and your help and assistance during the course. I find it quite amazing I now have a website since just a couple months ago I didn’t have any idea how I was going to accomplish that. Especially since I wanted to do it myself, not hire someone to take it over.” –Leigh Pobst (www.reflectionshealingstudio.com)

“Marc is such a delight to work with. With his expertise and instruction, I now have a beautiful and adaptable website for my business “In The Garden, Design, Care & Workshops.” Quite amazing – workable pages up within 2 weeks; looking good in 6 weeks! After many years of procrastination…. I’m enjoying learning “how to” and so excited to finally say “YES, I have a website – www.inthegardendesign.us.”” — Charlotte Kidd

“I can’t tell you how grateful I am to have had the opportunity to work with you on Sam’s site. He is so happy with it and full of expansive ideas. And this was my real goal, so thanks. You have a special place in my heart and prayers.” – Sister Michaela, www.samkeen.com.

See more Video Interviews or Testimonials


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Donate & Order WP Encyclopedia 2014™: Just $47

Includes the WP Encyclopedia 2014 help system and the WordPress Virtual Summit recordingsAccessible from a desktop browser, tablet or iPad.

All updates included through July 2014.  Your access to content never expires. By donating to our project, you are helping us develop the next generation of this life-changing system.

Note: WordPress support is not included – if you need support, purchase WP Live.

Purchase WP Live™

WP Live is a 3-month program that runs 2-3 times a year.  The Spring 2014 session ends in late May.

Each session provides:

  • 8 live lectures (90 min. lecture + 30 min Q&A)
  • Access to 4+ hrs/wk of drop-in coaching groups for 8 weeks
  • Ticket support (24hr turnaround)
  • Themes worth $1350
  • Stock photos

Join early to get additional weeks of free support. Includes lifetime updates to to WP Encyclopedia.

Live course schedule – Winter/Spring 2014:

  • Session 1 (Beginner): Tuesdays April 1 – April 22, 7-8:30pm EST (+ optional 30 min Q&A)
  • Session 2 (Advanced): Tuesdays April 29 – May 20, 2-3:30pm EST (+ optional 30 min Q&A)

All lectures are recorded in case you miss any.  Coaching groups happen morning, afternoon and evening in EST time zone — so whatever your schedule and time zone (including Europe, Australia and New Zealand), you should be able to find a group that works for you.  Here is the current schedule (however note that we add sessions depending on course registration and student requests):

Monday Tuesday Wednesday Thursday Friday
Noon -1pm EST
 Open Coaching (Marc)
2-3pm EST
 Open Coaching (George)
7-8pm EST
Beginner Sessions Lecture (George)
7-8:30pm + 30 min optional Q&A
Open Coaching (George)

One Payment: $597

Three Payments: 3 x $209 (Total $627)

Purchase WP Live™ – 1 Year

Extend your WP Live support & software to 12 months !  Only $15/mth (x 9 months) extra includes 1-year access to drop-in coaching groups, ticket support, themes and stock photos.  Plus enroll in (or repeat) any WP Live lecture session in the upcoming year at no charge.

Includes lifetime updates to WP Encyclopedia

One Payment: $732

Three Payments: 3 x $250 (Total $750)